TY  - BOOK
A2  - edited by Michael J. Baker and Michael Saren.
A3  - Baker, Michael John.
A3  - Saren, Michael.
ET  - 2nd ed., repr.
NV  - XVII, [1], 428 s. :
PY  - 2013
SN  - 9781849204651
SN  - 9781849204668
TI  - Marketing theory : a student text /
ER  -