TY  - BOOK
A2  - Kenneth E. Clow, Donald Baack.
A3  - Baack, Donald.
AU  - Clow, Kenneth E.
NV  - XXVIII, 537 s. :
PY  - 2010
SN  - 9781412963121
TI  - Marketing management : a customer-oriented approach /
ER  -