TY  - BOOK
A2  - William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
A3  - Netemeyer, Richard G.
A3  - Haws, Kelly L.
AU  - Bearden, William O.
ET  - Third edition.
KW  - Badania marketingowe metodologia.
Postawy konsumentów badania.
Badania marketingowe
Zachowania konsumentów
NV  - XIV, 603 strony :
PY  - 2011
SN  - 9781412980180
TI  - Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
ER  -