TY  - BOOK
A2  - edited by Mark G. Edwards, Alvin Lee.
A3  - Edwards, Mark G.
A3  - Lee, Alvin.
NV  - VIII, 108 s. :
PY  - 2013
SN  - 9781107607309
SN  - 9781107607293
SN  - 9781107651302
TI  - Marketing strategy : casebook /
ER  -