TY  - BOOK
A2  - Alvin Lee, Mark G. Edwards.
A3  - Edwards, Mark G.
AU  - Lee, Alvin.
NV  - XII, 291 s. :
PY  - 2013
SN  - 9781107607293
SN  - 9781107607309
SN  - 9781107651302
TI  - Marketing strategy : a life-cycle approach /
ER  -