TY  - BOOK
A2  - Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A. J. Strickland III.
A3  - Strickland, Alonzo J.
A3  - Gamble, John.
A3  - Peteraf, Margaret Ann.
AU  - Thompson, Arthur A.
ET  - 18th ed.
N1  - Global Edition.
NV  - 618 s. pag. varia :
PY  - 2012
SN  - 9780071289825
SN  - 0071289828
TI  - Crafting and executing strategy : concepts and readings /
ER  -