TY  - BOOK
A2  - ed. by K. Scott Swan, Shaoming Zou.
A3  - Zou, Shaoming.
A3  - Swan, K. Scott.
NV  - XX, 339 s. :
PY  - 2012
SN  - 9781781900161
TI  - Interdisciplinary approaches to product design, innovation, & branding in international marketing /
VL  - vol. 23
ER  -