TY  - BOOK
A2  - ed. by Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor.
A3  - Taylor, Charles R.
A3  - Sarstedt, Marko.
A3  - Schwaiger, Manfred
KW  - Badania ilościowe.
Badania marketingowe metodologia.
Marketing metodologia.
NV  - XI, 239 s. :
PY  - 2011
SN  - 9781780520940
TI  - Measurement and research methods in international marketing /
VL  - vol. 22
ER  -