TY  - BOOK
A2  - edited by Mark S. Glynn, Arch G. Woodside.
A3  - Glynn, Mark S.
A3  - Woodside, Arch G.
KW  - Marketing zarządzanie.
NV  - XIV, 355 stron :
PY  - 2012
SN  - 9781780525761
TI  - Business-to-business marketing management : strategies, cases and solutions /
VL  - Vol. 18
ER  -