TY  - BOOK
A2  - ed. by Mark S. Glynn, Arch G. Woodside.
A3  - Glynn, Mark S.
A3  - Woodside, Arch G.
NV  - XI, 489 s. :
PY  - 2009
SN  - 9781848556706
TI  - Business-to-business brand management : theory, research and executive case study exercises /
VL  - vol. 15
ER  -