TY  - BOOK
A2  - ed. by Pauline Maclaran [et al.].
A3  - Maclaran, Pauline.
ET  - Paperback ed.
NV  - XVIII, 523 s. :
PY  - 2013
SN  - 9781847875051
SN  - 9781446270516 (pbk)
TI  - The SAGE handbook of marketing theory /
ER  -