TY  - BOOK
A2  - Jeff French, Rowena Merritt and Lucy Reynolds.
A3  - Merritt, Rowena.
A3  - Reynolds, Lucy.
AU  - French, Jeff.
NV  - VI, 270 s. :
PY  - 2011
SN  - 9780857025432
SN  - 9780857025449 (pbk)
TI  - Social marketing casebook  /
ER  -