TY  - BOOK
A2  - ed. by Kenneth E. Clow, Donald Baack.
A3  - Baack, Donald.
A3  - Clow, Kenneth E.
N1  - Na okł.: IVEY. Richard Ivey School of Business, The University of Western Ontario.
NV  - IX, 523, [22] s. :
PY  - 2012
SN  - 9781412996037
TI  - Cases in marketing management /
ER  -