TY  - BOOK
A2  - Chris Hackley.
AU  - Hackley, Chris.
ET  - 2nd ed., repr.
NV  - XII, 333 s. :
PY  - 2013
SN  - 9781849201452
SN  - 9781849201469 (pbk)
TI  - Advertising and promotion : an integrated marketing communications approach /
ER  -