TY  - BOOK
A2  - Gerard J. Tellis ; [foreword by Vijay Govindarajan].
A3  - Govindarajan, Vijay.
AU  - Tellis, Gerard J.
NV  - XV, 332 s. :
PY  - 2013
SN  - 9781118352403
SN  - 9781118420393
SN  - 9781118416907
SN  - 9781118434161
TI  - Unrelenting innovation : how to build a culture for market dominance /
ER  -