TY  - BOOK
A2  - ed. by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy.
A3  - Cravens, David W.
A3  - Le Meunier-FitzHugh, Kenneth.
A3  - Piercy, Nigel F.
ET  - 1st publ. in paperback.
KW  - Marketing zarządzanie
Sprzedaż zarządzanie
NV  - XXI, [1], 637 s. :
PY  - 2012
SN  - 9780199569458
SN  - 9780199664610
TI  - The Oxford handbook of strategic sales and sales management /
ER  -