TY  - BOOK
A2  - David Jobber and Fiona Ellis-Chadwick.
A3  - Ellis-Chadwick, Fiona.
AU  - Jobber, David
ET  - 7th ed.
KW  - Marketing.
N1  - Na okł.: "The ultimate learning resource".
NV  - XXXV, 885 s. :
PY  - 2013
SN  - 9780077140007
SN  - 0077140001
TI  - Principles and practice of marketing /
ER  -