TY  - BOOK
A2  - John A. Davis.
AU  - Davis, John A.
ET  - 2nd ed.
NV  - XXII, 344 s. :
PY  - 2013
SN  - 9781118153741
SN  - 9781118153888 (ePDF)
SN  - 9781118153758 (Mobi)
SN  - 9781118153765 (ePub)
TI  - Measuring marketing : 110+ key metrics every marketer needs /
ER  -