TY  - BOOK
A2  - ed. by Detlev Zwick und Julien Cayla.
A3  - Zwick, Detlev.
A3  - Cayla, Julien.
ET  - Reprint.
NV  - XI, 357 s. :
PY  - 2013
SN  - 9780199655830
TI  - Inside marketing : practices, ideologies, devices /
ER  -