TY  - BOOK
A2  - Carl McDaniel, Jr., Roger Gates.
A3  - Gates, Roger H.
AU  - McDaniel, Carl.
ET  - 3rd ed.
NV  - XXIV, [514] s. :
PY  - 2001
SN  - 0324023170
SN  - 0324028407
SN  - 0324037139 (CD only)
TI  - Marketing research essentials /
ER  -