TY  - BOOK
A2  - Kevin Lane Keller.
AU  - Keller, Kevin Lane
ET  - 4th ed., global ed.
KW  - Towary markowe zarządzanie.
NV  - 590 s. :
PY  - 2013
SN  - 9780273779414
SN  - 0273779419
TI  - Strategic brand management : building, measuring, and managing brand equity /
ER  -