TY  - BOOK
A2  - Tony Davila, Marc J. Epstein, Robert Shelton.
A3  - Epstein, Marc J.
A3  - Shelton, Robert D.
AU  - Davila, Tony.
ET  - 9th print.
NV  - XXIV, 334 s. :
PY  - 2009
SN  - 9780131497863
SN  - 0131497863
TI  - Making innovation work : how to manage it, measure it, and profit from it /
ER  -