TY  - BOOK
A2  - Johny K.Johansson.
AU  - Johansson, Johny K.
ET  - 5th ed. international ed.
NV  - XIX, 662 s. :
PY  - 2009
SN  - 9780071263627
SN  - 0071263624
TI  - Global marketing : foreign entry, local marketing & global management /
ER  -