TY  - BOOK
A2  - Jakki Mohr, Sanjit Sengupta, Stanley Slater.
A3  - Sengupta, Sanjit.
A3  - Slater, Stanley.
AU  - Mohr, Jakki.
ET  - 3rd ed.
NV  - XXVI, 538 s. :
PY  - 2010
SN  - 9780131364912
SN  - 013136491X
TI  - Marketing of high-technology products and innovations /
ER  -