TY  - BOOK
A2  - Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers. 
A3  - Lowenstein, Michael W. 
A3  - Peppers, Don. 
A3  - Rogers, Martha. 
AU  - Griffin, Jill. 
NV  - XVII, 314 s.  ; 
PY  - 2001
SN  - 0787946672
TI  - Customer winback :  how to recapture lost customers and keep them loyal /  
ER  -