TY  - BOOK
A2  - Ross Brennan [i in.]. 
A3  - Brennan, Ross. 
ET  - 2nd ed. 
NV  - XXIV, 462 s. : 
PY  - 2008
SN  - 9780230507203
SN  - 0230507204
TI  - Contemporary strategic marketing / 
ER  -